Concepts
The vocabulary — every artefact is a node in one linked study. Open a concept for its data schema.
A synthetic customer with a SOUL (who they are) and a growing memory of everything they've been through. Not a static profile — it remembers and evolves.
The container for one study — a question, from open exploration to a clear answer. Everything belonging to that question lives here.
A memory-grounded debate where personas react to a question, a concept, or a decision — each speaking from its own memory.
A runnable mock — from a rough sketch to a polished build — that personas actually click through and react to.
A lightweight idea or observation captured anywhere in a study — from a raw observation to a worked-out solution idea.
A simple grouping of related items in a study — a cluster, a theme, a phase.
The answer — key problems and recommendations, and/or a narrative, presentation-grade write-up of the whole study.
How everything is stored as JSON: three layers and the five shared primitives every artefact is composed of.