How it works
The path from question to answer — and what keeps every step trustworthy.
From question to answer
A study follows one simple arc — and iterates until the evidence convinces.
Personas
Synthetic customers with growing memory.
→
Study
One question — from open to answered.
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Evidence
Councils, prototypes & notes.
CouncilsPrototypesNotes
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Report
The decision-ready answer.
↻ Repeat until the evidence convinces.
A report is woven from the evidence — and is itself citable evidence, so reports chain into larger studies.
Why you can trust the result
Sonaloop doesn't just free-associate. Each step frames a question, gathers grounded evidence, and verifies before moving on — the answer is backed, not asserted.
1
Frame
Pose a research question, grounded in the personas' memory.
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2
Gather evidence
Run councils, test prototypes, capture signals.
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3
Verify
Only close once the evidence clears the gates — back it, don't assert it.
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