Core principles
Five principles that determine why you can trust the results.
Memory-grounded
Every persona reaction comes from accumulated, lived experience — nothing is invented, and each statement traces back to a specific memory.
Non-directional
Personas are never nudged to like your idea. Skepticism, indifference and rejection are real, valid outcomes.
You steer, you watch
You drive the research through your AI agent (e.g. in chat). This window shows you everything read-only as it unfolds.
One linked graph
Personas, councils, prototypes and reports are nodes in one graph — reusable building blocks that connect (a report can become evidence for the next study).
Presentation-grade
Every report is presentation-ready by default and exports to PDF or PPTX — no cleanup needed to share the result.